What may have “happened” to the overall fitness industry or landscape in the USA.

The fitness industry is large, complex, and constantly evolving, so there could be many potential changes or developments over time.

Without more context about what you are asking, I can only provide a general overview of the current state of the fitness industry in the United States based on my knowledge from August 2023:

• The US fitness industry has seen significant growth and evolution in recent years, with increasing popularity of various workout modalities, gym chains, boutique studios, and home fitness solutions.
• The COVID-19 pandemic in the early 2020s significantly disrupted the fitness industry, leading to temporary gym closures and a shift towards remote/digital fitness options.
• However, the industry has largely rebounded and adapted, with gyms and studios implementing safety protocols and consumers returning to in-person workouts.
• Trends include the rise of functional training, high-intensity interval training (HIIT), connected home fitness equipment, and an increased focus on holistic wellness.
• Consolidation and competition among major gym chains and fitness brands has been an ongoing dynamic in the industry.

Without more specifics about what you are curious about regarding the fitness industry, I cannot provide a more detailed or targeted response. Please feel free to clarify or provide additional context, and I’ll do my best to address your questions.