How many fitness clubs in USA

  • Larger national/regional gym chains – Many of the major fitness center brands, such as LA Fitness, Planet Fitness, 24 Hour Fitness, etc. do have official blogs or news sections on their websites. Estimates suggest around 50-75% of the largest gym operators have some form of online content hub.
  • Independent local gyms – The adoption of blogging tends to be lower among smaller, independent fitness clubs and studios. Likely only 20-30% of these local facilities maintain an actively updated blog.
  • Specialty fitness brands – Companies that focus on specific workout types, like Crossfit, yoga, cycling, etc. tend to have a higher rate of blogging, with 60-70% having a blog presence.
  • Overall, a conservative estimate would be that around 40-50% of fitness clubs and studios in the U.S. operate some kind of official blog or online content hub for their members and customers.

However, the specific number is continually in flux as more clubs recognize the value of content marketing and connecting with their communities online. The prevalence of fitness blogging also varies by region, demographic, and business model. Let me know if you need any clarification or have additional questions!

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Author: AK

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